Groundwork
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Business PlanningFoundationalDecision

Which Idea Do I Pursue?

Choose which of your ideas deserves the next year of your life — founder fit, reachable customers, and honest excitement, compared side by side.

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What you walk away with

A made decision — plus a shareable summary capturing what you chose, the reasoning behind it, what you ruled out, and what would make you revisit it. There's no document to build here: the thinking is the deliverable.

13 steps in the full journey.

The first 3 questions

This is where the conversation starts. Each answer shapes what gets asked next.

  1. 01What are the ideas on your list? Give each a one-or-two-sentence pitch — what it is, who it's for, and why it excites you.
  2. 02Where did each idea come from — a problem you've lived, something you observed, a trend you read about? How close are you personally to each problem?
  3. 03What's your own background and skill set, and which of these ideas could you personally start building or selling next month?

+ 10 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Ready to work through it?

The first five questions of any project are free — no card required.

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