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Business PlanningFoundational

Value Prop Canvas

Turn your Value Proposition work into a shareable visual — a one-page canvas mapping your customer's jobs, pains, and gains against your product's features, pain relievers, and gain creators.

What you walk away with

A real wireframe set, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.

13 steps in the full journey.

The first 3 questions

This is where the conversation starts. Each answer shapes what gets asked next.

  1. 01Who is the customer this canvas is for — use your persona if you have one, or describe them briefly.
  2. 02What is the core product or service being mapped?
  3. 03Have you already worked through a Value Proposition document, or is this your first pass at this?

+ 8 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Ready to work through it?

The first five questions of any project are free — no card required.

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