The honest post-launch reckoning — read your traction for what it actually says, and decide whether to keep pushing, change course, or call it.
A made decision — plus a shareable summary capturing what you chose, the reasoning behind it, what you ruled out, and what would make you revisit it. There's no document to build here: the thinking is the deliverable.
14 steps in the full journey.
This is where the conversation starts. Each answer shapes what gets asked next.
+ 11 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.
The first five questions of any project are free — no card required.
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