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MarketingOngoing

Launch Kit

Turn your GTM plan into an actual launch: channel-specific copy for Product Hunt, Hacker News, and X, sequenced into a launch-day plan you can execute without freezing.

What you walk away with

A real document, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.

18 steps in the full journey.

The first 3 questions

This is where the conversation starts. Each answer shapes what gets asked next.

  1. 01What are you launching, and is this a first public launch or a relaunch of something that already has some presence?
  2. 02Which channels are you seriously considering — Product Hunt, Hacker News, X/Twitter, a specific community — and why those?
  3. 03What launch-worthy proof do you already have — users, revenue, a working demo, a strong story — versus what you're hoping people will just believe?

+ 13 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Ready to work through it?

The first five questions of any project are free — no card required.

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