Prepare for a customer interview that actually changes what you think — with sharp questions, the right framing, and a synthesis doc you can act on.
A real document, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.
16 steps in the full journey.
This is where the conversation starts. Each answer shapes what gets asked next.
+ 11 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.
The first five questions of any project are free — no card required.
Join the waitlist →