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MarketingFoundational

Competitive Positioning

Map your competitive landscape, find the position that's genuinely yours to own, and build the case for why your approach beats the alternatives for the customers who matter most.

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What you walk away with

A real document, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.

19 steps in the full journey.

The first 3 questions

This is where the conversation starts. Each answer shapes what gets asked next.

01Who are the direct competitors — products or services doing something similar to you?
02Who are the indirect competitors — things your customer uses instead, even if they don't look like you?
03How do customers currently make decisions between these options — what criteria matter most to them?

+ 14 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Ready to work through it?

The first five questions of any project are free — no card required.

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