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MarketingOngoing

Comparison / Alternative Page

A 'you vs. them' or '[competitor] alternative' page built on real differences, not spin — structured for search and for a reader who already knows the competitor well.

What you walk away with

A real document, built from everything you worked through — then critiqued the way a tough reviewer would and polished round by round. Plus a project summary that shows your work.

16 steps in the full journey.

The first 3 questions

This is where the conversation starts. Each answer shapes what gets asked next.

  1. 01Which competitor or alternative is this page about, and why this one specifically — search volume, sales objections, or a direct rivalry?
  2. 02Who's searching for this comparison — someone evaluating both, or someone already frustrated with the competitor and looking to switch?
  3. 03Have you already done Competitive Positioning or Competitive Map work you can pull real differentiators from?

+ 11 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Ready to work through it?

The first five questions of any project are free — no card required.

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