Groundwork
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Business PlanningOngoingDecision

Take the Big Custom Deal?

A customer is waving real money for custom work. Decide whether it funds the roadmap or becomes the roadmap — before you say yes.

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What you walk away with

A made decision — plus a shareable summary capturing what you chose, the reasoning behind it, what you ruled out, and what would make you revisit it. There's no document to build here: the thinking is the deliverable.

12 steps in the full journey.

The first 3 questions

This is where the conversation starts. Each answer shapes what gets asked next.

  1. 01What's the deal — who's the customer, what do they want built or changed, how much are they offering, and on what timeline?
  2. 02Where's the business today — revenue, runway, team — and how big is this deal relative to everything else you make?
  3. 03How did this come about — did they find you, did you pitch them? Have you done custom work for anyone before, and how did it go?

+ 9 more questions across discovery, validation, and the creative brief — each one adapting to what you've already said.

Ready to work through it?

The first five questions of any project are free — no card required.

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Take the Big Custom Deal? | Groundwork